In a earth exactly where tech CEOs typically retain meticulously curated company personas, Mariya Nurislamova stands out for embracing a path that handful of dare to tread. As being the co-founder and CEO of Scentbird, among the foremost fragrance subscription providers in North The united states, Mariya has confirmed herself to become a ahead-pondering business leader. But further than her accomplishment in the company planet, she has also emerged as a spiritual guidebook and intuitive Instructor, a metamorphosis she shares brazenly via her YouTube channel, “This is certainly Mariya.”
This convergence of commerce and cosmic consciousness makes Mariya Nurislamova Just about the most unconventional—and persuasive—figures in the modern entrepreneurial landscape.
Developing Scentbird: A Fragrance Disruptor
Mariya’s company profession took flight in 2014 when she co-founded Scentbird, a corporation designed to make designer fragrances extra obtainable through a month-to-month membership design. Modeled following Netflix, but for perfume fans, Scentbird swiftly turned a go-to platform for fragrance discovery. Less than her leadership, the company grew to provide around seven hundred,000 subscribers, offering use of more than 800 fragrances from key global manufacturers.
With a solid Basis in brand method, offer chain logistics, and advertising, Mariya productively captivated enterprise funds, participated during the Y Combinator accelerator, and assisted Scentbird scale right into a $100M+ profits enterprise. She afterwards expanded her portfolio with Deck of Scarlet, a magnificence model, and Drift, a car or truck fragrance enterprise.
But while her track record within the startup world was soaring, Mariya was quietly going through a spiritual transformation that might soon spill into the general public eye.
The Awakening: A Shift to Spirituality
Around 2018, Mariya knowledgeable what she referred to as a spiritual awakening. This internal evolution influenced her to dive into metaphysics, Electricity get the job done, meditation, and intuitive channeling. As she deepened her spiritual exercise, she began building articles to help Other folks explore their unique consciousness, ultimately launching her YouTube channel “This is certainly Mariya.”
The channel, which now has over 100,000 subscribers, functions a wide array of information—guided meditations, soul therapeutic approaches, chakra do the job, and conversations about cosmic consciousness, the “matrix,” and spiritual empowerment. Her tone is nurturing, conversational, and sometimes deeply particular. She invites her viewers to connect with them selves, the divine, as well as unseen energies that form our everyday lives.
Her followers often explain her information as transformative, and she has cultivated a deeply faithful spiritual audience as a result of reliable engagement and authenticity.
Controversy on the Crossroads of Id
Even though quite a few have embraced Mariya’s dual id, Other individuals have lifted eyebrows—specifically as her metaphysical beliefs are getting to be a lot more publicly seen. In 2024, a feature with the Business of Style spotlighted The stress concerning her roles as being a tech CEO as well as a spiritual teacher.
A number of Mariya’s statements—for example reviews on alternate therapeutic, extraterrestrial beings, and controversial views on historical figures—sparked backlash from shoppers, influencers, and in some cases former collaborators. A number of elegance influencers severed ties with Scentbird, citing discomfort with Mariya’s spiritual rhetoric. Social media marketing message boards debated the appropriateness of her beliefs in relation to her leadership position inside of a mainstream manufacturer.
In response, Mariya clarified that her spiritual teachings are individual and available beneath her initial title only, intentionally separated from her Qualified identity. Still the controversy opened up a broader dialogue about no matter if general public figures can—or must—compartmentalize their beliefs from the age of transparency.
The facility and Peril of Authenticity
There’s no denying that Mariya Nurislamova is navigating uncharted territory. Although many founders strive to keep up an image of neutrality, she has picked out to show up as her total self. This standard of transparency may be both equally magnetic and polarizing.
On 1 hand, her authenticity is refreshing. She brings emotional intelligence and mindfulness to an sector generally centered only on scale and method. On another, her outspokenness about spiritual subjects invites scrutiny, particularly in an era when on the net content can speedily go viral and provoke strong reactions.
Nevertheless, Mariya’s approach speaks into a further cultural shift. As more people examine wellness, consciousness, and private enhancement, figures like her—who bridge the spiritual and materials worlds—could turn into extra popular, not less.
Businesswoman. Mystic. Influencer.
In addition to jogging her organizations and YouTube channel, Mariya has built an ecosystem of spiritual offerings. She hosts retreats, offers personal channeling classes, sells spiritual equipment, and it has even printed a e book titled seventy two Keys to Manifestation. She’s basically developed a parallel company in the spiritual Area—entirely different from her job at Scentbird, yet equally as structured and scalable.
Her spiritual brand name, like her beauty brand name, is international, polished, and expertise-driven. It’s clear that Mariya applies the same standard of emphasis and creativity to both of those spheres of her daily life. Whether main a group of builders or channeling divine Vitality for the guided meditation, she provides with clarity and conviction.
The Road Ahead
Mariya Nurislamova’s journey raises significant questions about identification, leadership, and community scentbird ceo life. Can a tech CEO also be a mystic? Should really company leaders share their personalized beliefs with the general public? What takes place when those beliefs challenge traditional norms?
Regardless of the answers, Mariya carries on to stroll her path unapologetically. She represents a completely new technology of business people—kinds who aren’t afraid to get elaborate, spiritual, and multidimensional. Her boldness could possibly Price tag her some partnerships, but In addition, it earns her admiration from people who value truth of the matter over conformity.
Eventually, Mariya Nurislamova isn’t just redefining what it means to generally be a CEO. She’s redefining what it means being whole.
Mariya Nurislamova lives for the intersection of logic and intuition, small business and spirit, Management and vulnerability. Her Tale is a bold testomony to living authentically, even though that authenticity comes with risk. As she carries on to extend her twin empire—each earthly and cosmic—she invites us all to take into account what it means to lead with soul.
Irrespective of whether you see her as a visionary or simply a provocateur, one thing is certain: Mariya Nurislamova is just not worried to interrupt the mould.